30 years at MTV Entertainment shaping the VMAs, Drag Race, and every channel rebrand in between. Now ready to move your brand forward.

I’m Rodger Belknap. I’ve got 30 years in the creative trenches, mostly at MTV, where I helped shape pop culture, & at Logo, where I made your TV gay (you’re welcome). I launched RuPaul’s Drag Race, rebranded America’s Next Top Model, and made the VMAs look like they had their act together. I’ve led teams of 30+, grown networks from 8M to 52M homes, and partnered with brands like Levi’s and Gilead before “purpose” was a strategy. I don’t just get the brief — I Rodger That.